In 2018 we were commissioned to revamp the existing brand Campus Diemen Zuid and create a new brand identity that could be easily adopted by the existing site, alongside with a new website and a comprehensive set of marketing materials. As new generations drive changes with their preferences, brands need to constantly keep pace in order to stay fresh in consumers’ minds. The existing brand (CDZ) needed a contemporary, fun and fresh look & feel that would reflect the lifestyle of the target market of Millennials & Gen Z students in order to obtain a competitive edge in the Dutch student housing market.
From an extensive revamp of existing brand concept to user-friendly website and engagement-driven social media & event strategies – we helped OurCampus come to life as a contemporary and vibrant brand that appeals to the target market of Millennials & Gen Z students. The rebranded identity and visual language were created around the key messages of comfort, convenience and sustainable urban lifestyle.
With the new changes already in place around OurCampus Amsterdam Diemen, OurCampus is shaping a truly connected community, enabling current & potential residents to start living the brand. The impact of our work resulted in an increase of conversions by over 170%, a base of 32K users, more than 243K page views, and website traffic for more than 100 countries.