Defining your process of product development and asset lifecycle is like starting your journey with a well defined map. Let us be your compass to bring your unique concept to life.
New or established businesses face multiple challenges during the product development and asset lifecycle process in specialist real estate, such as talking to public institutions, investors, asset managers, developers, operators, different departments of the business or multiple partners. Alignment and a strategic plan will set you on the right foot to achieve your business goals.
Thanks to an understanding of real estate at 360 degrees, it is our mission to stand by our clients and partners crossing the different stages. We offer full strategic and creative support over the product life cycle to carry out the commercialisation of real estate, while ensuring your continuous business growth.
We will work closely together to set the quality foundation of your business, as well as executive support during development. We are your business partner to rely on, every step of the way.
Get full 360 support on how to kick off your business, make it grow and conquer the market
We specialise in the real estate industry, so we understand your needs and the one of your audiences
An international team of people that will add all the expertise, know-how and business intell that you need
We will work together to accomplish your objective, planning all the steps of the way and future proofing your concept, product and brand
We will care about your concept as if it was ours, becoming your creative and innovative partner in business
We love, breathe and live for real estate, this is why we are always up-to-speed with the latest trends and technologies
Our 360 solution is highly customisable and caters to the unique needs of your real estate business. We align on the core business objectives as well as vision for growth and make sure to deliver top-quality service during each step of the process.
In order to optimise on ROI and deliver on effective results, we have developed a methodology that goes hand-in-hand with the different stages of product development / asset lifecycle within real estate - from envisioning your concept, bringing it to life, operating your building or deploying your tools as well as keeping ahead of time, by reflecting your customers needs in the evolution of your real estate product.
Throughout the different stages of the project we keep close ties with internal teams of our partners and clients and schedule regular meetings to reflect on results and jointly strategise next steps.
Same as with the built environment, a solid foundation is one of the most important elements for success. During our envisioning phase you will contextualise your business idea, understand how it fits in current and future trends within the real estate industry and build up all necessary strategies to help you make well informed decisions for the start and / or future growth of your business.
Creativity and innovation are the main drivers during this phase that focuses on the conceptualisation of your business, product and brand. Do you need to present your value proposition to external stakeholders? Or do you need to convince your business relations, investors and partners about the viability of your new product? While all strategic and contextual work are present throughout the process, this phase helps visualise and materialise your real estate business plans and ideas.
As soon as concepts are approved and all B2B stakeholders are ready to move forward it is time to design and develop all materials that will support deployment of your new concept, product and / or brand. Whether you are entering a new market or segment, or are enhancing your product and presenting to your existing audience, during the development phase we make sure all touchpoints are covered to achieve highest ROI and effectiveness according to the initial strategic work performed.
Time for exposure and entering the market. We support you during different stages of your product development or asset lifecycle: from building B2B awareness and brand recognition, through go-to-market strategy and its execution, to guerilla marketing, events or grand openings to build strong databases of potential end-customers, among others. We support you in deploying all necessary elements to have and build a strong footprint in the specialist real estate market.
Deeply rooted in design thinking and growth driven design methodologies we support our partners and clients to uphold the level of quality and effectiveness of their business and offerings throughout the fast changing landscape of specialist real estate. We react to the response of stakeholders and audience, analyse data and qualitative results and evaluate any necessary tweaks, followed by effective incremental changes to optimise on the performance of your business.
A good start makes the foundation for a good finish. We listen and learn about your business, objectives, past and future vision. We ask questions and soak in all the details to create a concrete and coherent path to drive you towards your success.
We will conceptualise all the necessary elements for your business to thrive: from research through strategies or concepts. Creativity, customisation and productivity are the main drivers of this process.
Let’s get “concrete”: we will get ready to put theory into practice, by designing, developing & deploying all the touchpoints needed for pursuing your business objectives.
Time for exposure: we will support you in all your go-to-market processes, following the strategic direction we took in the previous phases and market your product to end customers.
We want to be sure that everything is going in the right direction and making the necessary optimisation. We will test the response of the stakeholders and optimise based on data-driven decisions.