In specialist real estate, the programming of space and its experience plays a big role. From setting spatial KPIs, future-proofing the use of space, embedding sustainable practices, sensorial stimulation through sound, smell, biophilia and other interior design elements, experiential and interactive design, to wayfinding signs, all these are relevant to how your product and brand is perceived while being interacted with within space. 

Use every space of your property to ensure a memorable experience: let your building speak your story and reflect your brand values ensuring emotional binding with your consumer and stakeholders.

Space Programming


Space programming in commercial real estate is an essential activity to take place during the schematic design process.

It delivers the direction for product characteristics, configuration of a space layout according to the project requirements, taking into consideration the technical aspects as well as the value proposition and needs of both target audience and project stakeholders.

  • Align your building layout with your value proposition
  • Provide pre-design assumptions, conceptual directions for product development stakeholders
  • Higher performance of the building
  • Optimisation of operational costs
  • Higher resident satisfaction
  • Design human-centred space distribution
  • Design space distribution unique to the characteristics of your product (PBSA, Shared Living, hybrid hospitality, Micro-Living, etc.)

We work closely with the different stakeholders involved during the design phase of a development. We provide pre-design inputs, product development assumptions and conceptual briefings for development teams as well as involved partners such as architects, interior designers and FF&E suppliers. Moreover, we conduct workshops in order to align the interdisciplinary team of project leads involved: spatial designers, brand strategists, board of directors as well as investors and relevant stakeholders.

We study the surroundings, building characteristics, planning permits’ requirements, technical drawings and provide you with layouts that portray the feasibility of your project as well as the new distribution of space to accommodate the needs of both project stakeholders as well as the end customer.

Spatial Design Strategy & Guidelines


Every space has a unique feeling, and a well defined spatial design strategy and guidelines navigate the creation of branded indoor and outdoor space to provide a fully immersive experience of your asset to its residents as well as sporadic visitors.

From spatial branding , spatial graphics to wayfinding, murals, posters, interactive walls or how to apply biophilia to your interiors, these guidelines will be your go-to handbook to base your decisions on for your first asset and further expansion

  • Activate the brand and ensure brand consistency within your asset(s)
  • Reflect the personality and character of your company manifesto within the physical environment
  • Build relationship between space and its users, increase the sense of belonging to drive brand ambassadorship
  • Ensure human-centred approach to wayfinding and signage
  • Improve commercialisation and attractiveness of your product
  • Emotionally connect with the residents
  • Embed your brand voice across your building

In order to create a spatial design strategy, a clear definition of the brand / concept and its vision and mission is imperative. The guidelines are built taking into consideration your plans for expansion: whether they are created for a single asset or bullet-proof for emulating on a larger portfolio, as well as allowing for organic growth of the brand and its product portfolio.

We build a human-centred system that your operations teams can rely on to make informed decisions on how to apply the brand at different levels across the building and its surroundings.

Signage & Wayfinding


Effective navigation is the essential purpose of signage and wayfinding but not the only one.

Signage serves a variety of common purposes: to promote, identify, provide information, give directions, create playfulness or raise spatial awareness. A properly planned, well designed and functional signage and wayfinding will ultimately allow for optimal usage of space and yield happier residents.

  • Aid in coordinating an optimal use of your space
  • Navigate the user journey within the building and provide a seamless experience
  • Functional and effective wayfinding
  • Recognisable signs throughout interiors and exteriors
  • Hassle-free experience: from planning through design to production coordination

We design signage systems and concepts, basing our proposal on your needs and on our expertise about how to program the space within the different typologies of specialist real estate. Deriving from technical drawings, we go through the process of identifying the placement of different signs to navigate the user, deliver design concepts - including material options - and creating production files according to the standards of production companies. We also offer site screenings and documentation to guide the teams in charge of placement onsite. 

Depending on the character of the project, we use gamification techniques to turn navigation into an interactive experience: it both gives meaning to the space and can inspire actions from anyone who passes by.

Experiential Graphic Design


A multidisciplinary approach to your interiors can elevate the experience for your space users, residents and the wider community. Experiential Graphic Design (XGD) is the flawless combination of a diverse set of communication tools to create, deliver and facilitate dynamic experiences.

In specialist real estate this applies to creating a highly engaging and interactive space, where the current and future generations are stimulated to live, work, play, sleep and form meaningful memories.

  • Brand presence within physical space is required to further strengthen the brand
  • Activation of interaction within space and user
  • Provide an immersive experience
  • Convey latest trends, visual communication techniques and technologies
  • Higher engagement with brand and utilisation space
  • Subtle and subconscious expressions of the brand

This service is the area in which we can put our creativity and innovation to practice. We will analyse the space and identify relevant touchpoints. We deliver fit-for-purpose and custom designs contextualised in branded environments and wayfinding systems. Experiential Graphic Design taps as well into a 4D experience of space, where elements such as sound and smell are also ideated and conceptualised to create a more impactful and memorable environment. 

We design for punctual occasions as well as offer a full roadmap on how to integrate the playfulness of XGD within the overall product and brand, through a Brand PlayBook which next to your Brand Book and Brand Manual serves as a northern star for all your brand touchpoints.

Spatial Installations


Spatial Installation design is a discipline that intersects architecture, art, landscape and interior design and delivers high-engaging and impactful spatial structures within your asset.

They can be placed indoor or outdoor, create a space that caters to an experience-driven generation, enhance a venue so it becomes the go-to-place for events, instagrammable encounters and social gatherings or simply provide the urban landscape with a new element that will attract both your audience and local communities.

  • Enhance the experience of your customers
  • Impress institutional stakeholders by providing interdisciplinary installations to the area
  • Playful & innovative way of engaging space users
  • Repurpose unused space to a meaningful symbol
  • Make your space a genuine magnet to current generations
  • Utilise your innovative installations to generate brand awareness through (earned) social media
  • Attract influencers

Spatial installations follow the space programming and spatial design process, and they can be the “Cherry-on-top” for project completion. With our spatial design background, we analyse the space and identify possible installation locations.

We support you in envisioning spatial interventions, designing, planning and conveying the objectives and goals, providing project specifications to get municipal and governmental permits - and support - , while taking into consideration sizes, use of materials and urban impact to help make a viability assessment of your installation.