THE FIZZ, a student housing German market leader, contacted Spatial Experience at a crucial moment, having in mind the opening of several new locations across key markets in Europe. We partnered up for their brand enhancement, creating a new brand identity and refreshing look & feel of THE FIZZ brand as well as supporting marketing & sales activities to ensure maximum occupancy rates.
Back in 2020, THE FIZZ brand by International Campus Group faced a period of strategic and structural developments. In the process of professionalising the brand, preparing for international expansion and strengthening the value proposition, it was imperative to revise the brand strategy. IC Group sought the expertise of SPX in the pursuit of giving a new dimension to THE FIZZ that would enable a smooth acquisition and roll out of new sites in its portfolio. Moreover, the uncertainty of COVID-19 pandemic and shift in consumer demands challenged THE FIZZ to keep high occupancy rates during an intensive phase of new openings & acquisitions.
To allow further expansion both nationally and internationally, we enhanced THE FIZZ brand and its characteristics by developing a new story and communication plan. Among other activities, we refreshed brand identity, applied new branding on all touchpoints - from digital & print to spatial design, developed a go-to-market strategy and supported alongside its execution, optimising marketing and sales efforts. As a result, SPX became an essential long-term strategic & creative partner.
Since the beginning of our collaboration with THE FIZZ in October 2020, the company has opened 5 new locations. The newfound character of THE FIZZ resulted in increased brand capacity, its assets lifetime and the occupancy rates went up by executing marketing strategy. Aside from business goals, the brand recognition increased throughout Europe, positioning THE FIZZ as one of the industry frontrunners.