In 2018, we were commissioned by Greystar to provide creative directions and further develop OurDomain, a new brand and player in the Netherlands for serviced living. The main goal was to enhance the brand concept and strategy in order to reflect the needs and expectations of the target audience- professionals, young professionals and PhD students who lead a fast-paced urban lifestyle. The project was impacted by the time pressure to meet planned opening dates of new locations.
From the brand concept development to user-friendly website and brand activation strategies – we helped OurDomain brand come to life and uplift it to a new standard of services living. The brand identity and visual language were created around the key messages of comfort, convenience and feeling of home.
Over the course of 10 months we collaborated with Greystar to shape and uplift the OurDomain brand to a new standard of serviced living. The impact of our work resulted in over 2K leads, a base of 20K users, page views exceeding 120K and website traffic for more than 90 countries. We are gratified to have been part of this journey and look forward to seeing the brand growing and expanding.