Materialising a new student coliving brand in PBSA fully
COMENTS is a student coliving solution focused on sustainability, affordability, scalability and wellbeing. At the very early stage of product development, COMENTS engaged with Spatial Experience to bring to life the new disruptive brand in the affordable Purpose-Built Student Accommodation sector
The concept of COMENTS emerged in 2021, when Chris Lange, the Founder of COMENTS, was inspired by the tiny housing model and developed a design of micro-apartment clusters accumulated around centrally located communal areas to enable more social interactions and bonding moments. At that moment, the idea of what COMENTS could become had a strong potential to revolutionise the industry but lacked a strategic foundation and visual communication to attract the attention of investors, partners and future tenants. As great ideas require even greater execution, the challenge was to make the concept more complete and externalise it so that it becomes the next disruptive brand.
Spatial Experience came to be one of the first parties helping COMENTS bring its potential to the fullest. In order to ensure a long-lasting impact of the brand, we started from co-creating concept, evaluating current brand identity and performed an in-depth market analysis to determine the positioning of the brand, as well as further target analysis, which resulted in a storytelling drawn upon the idea of student coliving for academic cities of tomorrow. Next, we designed a modular brand system that can be gamified and adapted to any digital and physical environment, this way extending the lifetime of the brand. To attract the attention of investors, we co-created the Pitch Deck and made sure that the investor experience (IX) on the website is aligned with strategic goals.
COMENTS was given a new visual identity that is distinguished from the competitors and therefore could capture the attention of stakeholders able to make the concept a reality. Student Coliving has become a claim that COMENTS is strongly recognised for, launching this brand into the market with a unique positioning.Thanks to a new branded website that was crafted to resonate with the audience, it was possible to gather initial interest and test the feasibility and desirability of the concept. Moreover, by adding new brand assets, the overall brand value of COMENTS has increased. All of those assets are tools designed by SPX to help COMENTS streamline the development process and successfully bring the first location to life.
Working with the Spatial Experience team has been a gratifying journey. Not only did they do a fantastic job delivering a stunning brand system on an exceptionally tight timeline, but through their strategic approach, SPX supported in building a strong, unique and sustainable brand with a clear value proposition. It was both professional and personal, a remarkable collaboration as we could experience true alignment with the brand's vision and mission at every step on the way. Their dedication to construct a future proof system to be implemented in all use cases gives sustainable value to the COMENTS brand. Looking forward to future collaboration with this wonderful team.
Chris Lange, Founder & CEO