Stayurban

Co-creating Berlin-based product supporting micro living strategy

about client

Stayurban Residences is a micro living product of MPC Capital, dedicated to professionals who value convenience and flexibility. Spatial Experience was involved in co-development of the brand and product’s concept as well as visual communication guidelines and signage design.

CHALLENGE

Leveraging the opportunity of shifting consumer behaviours from ownership to long-term rentals in a Plug&Play format, MPC Capital undertook the micro-living strategy and expanded its brands’ portfolio with Stayurban. In 2015 Spatial Experience was contacted to support one o the the biggest real estate players in the German market in its venture.

SOLUTION

Extending the Staytoo’s brand system, we helped developed a new brand focused on employees who strive for a well-connected place to call home in the urban jungle: Stayurban. During the development process, we have been closely collaborating with the project team, developing visual communication guidelines and signage to ensure brand consistency over different touchpoints.

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IMPACT

The first location in Berlin was opened in Q3 2022. More info coming soon.

TESTIMONIAL

The collaboration with SPX was extremely fruitful. Their combination of a methodologic approach and straightforward working processes with deep industry knowledge are essential to unlock massive brand values to any brand. The cooperation resulted in delivering brand concept & strategy, product definition, brand identity guidelines and signage, among others. During the ideation, design & development process they adapt to any challenge, delivering a smooth and hassle free experience. SPX delivered a great and efficient performance for the Stayurban brand and positively impacted the development of our business. Thus, it was very delightful working with such a team and I would recommend them to any emerging real estate player.

 

Marco Lotichius, Head of Marketing & Brand Management

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