Our built surroundings need to attend to increasingly dynamic societal and environmental needs. How can this be facilitated while also improving the human experience?
Coliving appears to be offering part of the solution. In order to get a better understanding, a group of people came together to research and analyse where the coliving market is headed, becoming the initiators of Coliving Insights, a platform dedicated to share knowledge, business intelligence and news around the latest trends of the coliving industry.
Collaboration of Spatial Experience with other Coliving Insights team members started from an initiative to provide a strong branding, business setup and positioning to the platform and its quarterly publications.
Coliving Insights already released three publications and the 4th issue will be out by the end of December 2020. The first report “Coliving Insights No.1″, published in November 2019, gives the reader a unique perspective on the coliving sector thanks to a bottom-up analysis and comparison of 28 different operators across the world and their models. The second publication explores the health of the coliving sector amidst the coronavirus pandemic and offers insights into an evolving coliving industry, with the support of 28 expert contributors. The latest edition was built around the crucial topics of social value, public policy and impact measurements, involving 33 knowledgeable professionals from the shared living industry. The fourth edition will explore four key phases in the coliving development cycle: Investment, Development, Operations and Scaling.
As founding partner in charge of business concept and brand development, we started by creating a unique concept for the brand. We designed the first publication of Coliving Insights simultaneously with its brand identity, ensuring flexibility in applying branding elements to the editorial design in a consistent yet playful way. We have kept this consonant strategy throughout the design of all publications that followed. Every page of a Coliving Insights publication is crafted to be endearing, but also to be read as clearly as possible.
Coliving Insights also was in need of an online platform to promote its work. To attend to their needs, we have built Digital Experience and Product, including Marketing Performance Optimisation and Automation of a number of processes through use of modern digital tools. Branding principles have been also applied to the complete website along with a set of images and motion design for its promotion on different online channels.
In essence, the brand system was created as a long-lasting open end system that is ready to be extended. The logotype is based on a typographic arrangement which addresses both a playful connection of the words compounding the brand name, and its
character & mission.
The brand identity of Coliving Insights has been carefully crafted to be minimal, universal, long-lasting and recognisable.
The primary font used in the branding of Coliving Insights is Work Sans, which is a humanist sans-serif that evokes a feeling of warmth and personality.
The secondary font chosen to contrast Work Sans, is Helvetica, a neutral font used mainly for paragraphs. Helvetica is appreciated for its variety of sizes and good legibility.
The colour scheme has been carefully selected to inspire a neutral, non-overwhelming feeling, which helps various stakeholders interacting with the brand, to focus mostly on the information that is being shared.
As a primary color, a less saturated and lighter tone of yellow was chosen to drive
attention to important elements in a subtle manner.
To complement yellow, a “square” harmony was created choosing cold to warm colors, a red to green scale, and a yellow to blue scale. Grey was used to achieve contrast and for readability purposes to the viewer's eye, as an alternative for pitch black.
Coliving Insights brings out every quarter its publication edition, covering and shining light on one major subject of the coliving scene. We develop the full design of every Coliving Insights publication, contributing with content creation and providing branding & production support throughout every step of the building process for each issue.
The first edition Exploring Coliving As An Innovative Housing Solution analyses 25+ coliving operators on their business structures, offerings, and offers SWOT
analysis for each of them.
The second edition Is Coliving Here To Stay? explores the health of the coliving sector amidst the coronavirus pandemic and offers insights into an evolving coliving industry.
The third edition Impact and Sustainability in Coliving, is a 180+ report with 30+ contributors around the topics of social value, public policy and impact measurements.
To give Coliving Insights an online platform that would efficiently serve the organisation’s purpose, the digital and product experience has been built to drive
marketing performance optimisation, also through the automation of a number of processes through the use of modern digital tools.
Flawless communication, smooth cooperation and great effort of the Coliving Insights team and a number of thought leaders & industry stakeholders have been put into this project.Since the new website was launched in August 2020, the Coliving Insights website reached more than 4000 new unique users spread across more than 100 countries.
The first publication has been downloaded by more than 600 professionals of the coliving industry after only a week of being published, drawing the interest of various stakeholders, especially operators and developers. All together, the three publications released by Coliving Insights gathered contributions from nearly 90 experts and were downloaded over 3700 times.
The Coliving Insights team did a stellar job at positioning their platform as an industry influencer and Salto Systems as a partner in this field. Their knowledge and expertise in the market sets new standards and is of added value for everybody who would like to participate in this movement. It doesn’t matter if you’re a start-up, small business or large corporation, I would highly recommend working with them.
Coliving Insights has established itself as the leading media platform in no time. It's a pleasure to work with the team on this ongoing journey.