As internet has become a global means of communication in our everyday lives, we explore the growth of online platforms for real estate and the importance of digital marketing efforts to reach the target group, ranging from Millennials and Generation Z to older generation and blended communities.
We empower real estate brands to embrace the digital world, achieve a strong online presence, reduce their third party dependency and efficiently connect with their audience.
Research and data helps us build customised brand personas defined by demographics, psychographics and technographics.
Blending knowledge & data with creativity, we are able to create state-of-the-art digital solutions that efficiently target the right audience, and inspires them to interact with the brand and ultimately become a brand ambassador.
By focusing on performance, a winning digital strategy ensures strong online presence, brand visibility and return of investment. Maximising revenue and costumer satisfaction is guaranteed.
Our focus is on performance.
Following a digital strategy is the first step for success in the digital world. With business goals in mind, we are able to make the right executive decisions and set up all channels of communication.
TRACKING & ANALYSING
As everything is intertwined, we focus on strengthening the marketing message on all digital & social platforms, followed by an accurate tracking that delivers valuable information on user behaviour.
Backed by analytics and expertise, we deliver recommendations on a monthly basis to organically grow your online presence and return of investment. Whether it concerns adjusting your content to the ever changing needs of your target audience, seasonal boosts or copy updates to reach a higher SEO, we commit to help your brand reach and convert.
Social networks are one of the fastest growing industries in the world. Most of your customers will find you and interact with your brand through a social network before they reach your website, hence the relevance to have a social media strategy in place that helps you achieve the desired results.
Understanding the landscape of social networks and how your target interacts with them, will give you all the ingredients to create the right content and trigger the engagement with your audience.
Social media is also one of the best tools to start brand activation and create a community of loyal brand ambassadors.
Whether you just started rolling out your concept, or have a well established business, using social media channels to communicate with the audience can help you grow your brand value and exposure.
Although a lot can be achieved through organic digital marketing techniques, online advertising can give a significant boost to the visibility of your brand.
We study your buyer persona, create engaging dedicated content for the campaign(s) and we test the performance by demographics, location, user behaviour of your digital platforms.
Technology changes and improves, as do the behaviours of your audience. By monitoring and reporting the performance of your adds during each campaign, we are able to adjust content to increase results and discover new ways to attract in the most effective way.
Search Engine Optimisation is one of the most impact-full ways to increase organic quality traffic on your website.
There are different techniques available that will help you reach a high rank on search engines; a simple but yet effective method is to increase the amount of relevant keywords in your website content by adding, for example, a blog or events section.
Email Marketing is an essential element in the costumer journey of your brand and when approached as a tool to convert, it smoothly inspires the prospect to make the right choice: complete the booking.
It serves as a tool to communicate directly with your prospects or residents/guests, remind them about your brand and encourage them to engage.
It’s an excellent way to promote events, campaigns, and stay connected with your audience, turning them into loyal, enthusiastic fans.
Your website is one of the most resourceful marketing tools you may use to achieve your business goals; user experience design in combination with target oriented visuals and SEO friendly copy, may deliver the perfect formula for success.
We provide your customers with the best digital experience, seamless integration of industry leading technologies, and a memorable first impression.
A web platform or application, dedicated to your residents/guests is an effective tool to manage the property and community life.
Following the latest trends in mobile app design & development, we create an interactive tool with seamless user experience which will uplift the living experience of your residents and facilitate property management duties to your on-site team.