the class of 2020

Branding Challenge: Creating a strong identity for an ambitious foundation on a grand mission

CHALLENGE

In 2011, The Class of 2020 was formed with the mission to become the leading student housing platform in Europe. As a non-profit foundation its objective was to broaden the knowledge

about the student housing in Europe. At that time The Class of 2020 was lacking a strong branding and corporate identity to support its ambitious mission.

the class of 2020 logo black and white background

SOLUTION

Since 2012, we built a strong partnership with The Class of 2020 and developed a sophisticated corporate identity supported by simple and elegant logo design, visual identity and stationary items. We also crafted compelling annual reports and magazines,

giving The Class of 2020 a distinctive look. Throughout the years of the cooperation we supported The Class of 2020 with the creation of B2B materials and visual communication for the annual conference and regional event.

Branding

The logo of The Class of 2020 needed to be both classy and elegant, with logo colours and shapes referencing student housing. As the result, we developed a logo in the shape of a graduation cap both in monochrome and playful (conference edition related) versions, ensuring that

it is easily recognisable and stands out on a variety of backgrounds and surfaces. We also prepared a set of extensive branding materials including business cards, letterhead, and envelopes among others, that reflect the brand identity in a sophisticated, non-distracting way.

the class of 2020 logo black and white
the class of 2020 logo black
the class of 2020 font gotham typography
the class of 2020 font archer typography
the class of 2020 stationery mockup

THE CLASS 
CONFERENCE & ANNUAL REPORTS

From the very beginning we supported The Class of 2020 with the roll out of their annual reports and conference materials such as merchandising and print materials among others. From overall design layout to colour scheme to the smallest typographical details,

we crafted annual reports and magazines that are authentic, informative and visually appealing. Each page consisted of smart graphic design in the form of infographics, diagrams, illustrations and pictures, making the content easy to understand and enjoyable to read.

the class of 2020 magazine 2012 edition cover design by spx
the class of 2020 magazine 2013 edition cover design by spx
the class of 2020 magazine 2015 edition cover design by spx
the class of 2020 magazine 2017 edition cover design by spx
the class of 2020 magazine 2018 edition cover design by spx
the class of 2020 stationery materials
SPX Agency Work: The Class of 2020 magazine annual report 2013 internal
SPX Agency Work: The Class of 2020 magazine annual report 2015 internal
SPX Agency Work: The Class of 2020 magazine annual report internal
SPX Agency Work: The Class of 2020 magazine annual report 2017 internal
SPX Agency Work: The Class of 2020 magazine annual report 2017 internal
SPX Agency Work: The Class of 2020 magazine annual report 2018 internal
SPX Agency Work: The Class of 2020 magazine annual report 2018 internal
SPX Agency Work: The Class of 2020 magazine annual report 2018 internal

SOLUTION

Since 2011 The Class of 2020 has expanded considerably with over 70 institutional and corporate partners under its belt. It has evolved into a well-known player in the industry with a strong branding.

SPX Agency supported The Class of 2020 with a special focus on designing its annual magazines and developing creative materials for the conference season.

SPX Agency Work: The Class of 2020 conference material, brochuresSPX Agency Work: The Class of 2020 magazines annual reportSPX Agency Work: The Class of 2020 magazines annual reportSPX Agency Work: The Class of 2020 man holding postcards
SPX Agency Work: The Class of 2020 magazine annual reportSPX Agency Work: The Class of 2020 magazine annual reportSPX Agency Work: The Class of 2020 magazines annual reportSPX Agency Work: The Class of 2020 magazine annual report internal

TESTIMONIALS

I have worked with SPX Agency on several design projects for The Class of 2020 Foundation. SPX Agency has worked on the graphic design of many of our publications, most notably our annual magazine. Working with them was always a pleasure as they work hard to deliver the work within the deadlines. The team was always creative and came up with lots of new ideas to improve the product. And most of all they are great people and fun to work with!"

Wouter Onclin
Foundation Manager 2013 – 2017

"Bart and the team of SPX Agency have from the very beginning been involved in shaping the external profile for The Class of 2020. From the initial brand identity, this has later evolved into the design of our annual Trend Report. The contribution of SPX Agency can be described as pragmatic consistent in its quality and instrumental to the brand development of The Class of 2020 as leading think tank on living working & learning in Europe."

.Jorick Beijer
Foundation Manager 2017 – 2019

SPX Agency Work: The Class of 2020 conference tableSPX Agency Work: The Class of 2020 Wien conference bag and programmeSPX Agency Work: The Class of 2020 Wien conference balloonsSPX Agency Work: The Class of 2020 magazine annual report

BRANDING & IDENTITY

  • logo design
  • brand identity
  • Brand Collateral
  • Visual Communication

DIGITAL &
ONLINE

  • Email Marketing graphics
  • Web & Digital Graphics
  • Web & Digital Graphics

OFFLINE &
PRINT

  • Marketing Collateral
  • Print / Magazine Design
  • Merchandising
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