SPX AGENCY

EXPERTISE

SPX Agency is a full service creative agency providing tailored branding, consulting, design and digital services to alternative real estate businesses aiming to make an impact.

OUR NICHE EXPERTISE
IN REAL ESTATE

We are distinguished by our extensive knowledge and years of working experience with emerging assets such as student housing, coliving, coworking, hospitality brands & other concepts. We combine the best in class solutions of these specialised industries to create a winning formula.

STUDENT HOUSING & PBSA
COLIVING & PBSL
OTHER SPECIALIST SEGMENTS

We recognised the struggle of real estate brands to find specialised market expertise and adapt to the fast changing industry. As an answer, SPX Agency was formed to elevate real estate brands to reach their highest potential. We chose to focus on alternative assets, because we believe they are going to shape the urban developments of the future as they often represent a feasible solution to the current housing crisis.

We bring our knowledge to real estate investors, asset managers, developers and operators ensuring that the schemes that they develop are truly elevating the lives of inhabitants. Our main goal is to improve the way we live, work and learn together.

As of today, we were able to build a trusted network of relationships with our clients & partners, which were satisfied by the impact of our work. They were able to fill up the rooms and provide a complete brand experience to their target audience, which reacted positively to the offering.

STUDENT
HOUSING & PBSA

Student Housing is a type of residential accommodation targeting students enrolled in higher education institutions. The providers of student housing are both public, such as the Universities themselves, and private.

In order to meet the needs of the new generation of students, student housing evolved into its mature version: Purpose-Built Student Accommodation. PBSA is a type of student housing that focuses on high standards, convenience, flexibility and community. Students usually live in an individual studio, but share numerous amenities with other tenants such as study rooms, coworking areas, gyms, entertainment rooms etc. Additional services differ broadly from one development to another, but the most common features are certainly a reception/conciergerie, 24h security and community events & activities.
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COLIVING &
PBSL

Coliving is a type of privately managed residential accommodation mainly targeting young professionals, freelancers, digital nomads, international students and, in general, millennials.

Coliving spaces were born as a result of the sharing economy and the need to find an affordable, but central accommodation, which is also fostering a strong sense of community. As for PBSA, coliving buildings consist of a combination of private studios or apartments and various shared facilities. Leases are quite flexible and the tenant can generally move in and out whenever he wants. As there is no fixed formula, there are numerous coliving models around the world all different from one another, and many more are being created regularly. In recent times developers are expanding the coliving concept to target a broader intergenerational audience. New premises of this type can be defined as Purpose-Built Shared Living (PBSL). In a recent SPX Lab article we defined how we arrived at the PBSL model, starting from the development of student housing and coliving. You can read the full article here.
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OTHER 
SPECIALIST
SEGMENTS

As real estate is evolving quickly, specialist segments started to flourish in the market to address the enhanced needs of society. We truly believe that specialist segments are the main innovation driver in the real estate industry and are going to shape the cities as well as the lifestyle of the future. One asset that has already gained a lot of attention is represented by coworking, a segment that has already profoundly impacted the way people work and how a modern working environment looks like.

Innovative solutions are also crucial to address and try to solve different housing challenges, such as the shortage of available space that led to the development of Tiny Housing & the Micro Living segment. Moreover, the global population is ageing, meaning that developing Senior Housing and Assisted Living spaces will soon be a preeminent necessity. Another example is represented by the need of reducing construction times and costs, which led to the rise of Modular Living. Since new alternative assets are being created everyday, we are always on the look for the most innovative and sustainable real estate concepts.
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